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The Emergence of Modern Marketing Roy Anthony Church 1. izdevums
The Emergence of Modern Marketing
Roy Anthony Church
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
160 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003 |
| ISBN13 | 9780714683263 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 158 |
| Izmēri | 156 × 234 × 8 mm · 272 g |
| Valoda | Angļu |
| Redaktors | Church, R.A. |
| Redaktors | Godley, Andrew |