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Market Rebels: How Activists Make or Break Radical Innovations Hayagreeva Rao
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Market Rebels: How Activists Make or Break Radical Innovations
Hayagreeva Rao
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
216 pages, 10 halftones. 3 tables.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 21. decembris |
| ISBN13 | 9780691134567 |
| Izdevēji | Princeton University Press |
| Lapas | 216 |
| Izmēri | 147 × 221 × 22 mm · 408 g |
| Valoda | Angļu |
