Brad Tonini

Selling in the New World Brad Tonini

The future of selling is in relationships and you could say it always has been. But recently, something shifted, a new paradigm in how we connect with people and relate to their plight. We were moved by a pandemic which changed everyone's mindsets and made us take a more holistic view of selling.

Suddenly we were in a position where we couldn't go out and see our customers and had to do all the contact work on the email and via virtual means like Zoom or Google Meet. I think these times will create some new thinking about the new way business is done. We learned that buyers are people who want to know you care and that you are going to hold their interests at heart. This might sound fanciful, but I think the salespeople who make transparency and genuineness a priority will be at a distinct advantage in the new market.