Lan Bercu

The 36 Ancient Chinese Strategies for Modern Business Lan Bercu First edition

Are you feeling stuck in your own conventional paradigm, unable to see through the filters of the way things are done ? Has your business exhausted all the workable tactics you can think of? Business is war. Complied during the most turbulent era of China?s history time, the thirty-six ancient strategies convey tactics on how to navigate and triumph in ever-changing situations. And even though they have been around for over 2,500 years, these strategies continue to be applied with great success in business, politics, and international diplomacy today. In this book, every strategy has a brief Chinese historical anecdote. Pertinent modern business cases of effective individuals, corporations, startups, and even mom-and-pop businesses follow, with concrete application tools laid out. The discussion of each stratagem ends with questions to reflect on so that you can implement the stratagem most appropriately in your own business situation. The timeless wisdom in this book will help you free your creative thinking and outsmart the competition. It will help you do these things and more:

• Discover unconventional strategies and tactics, and adapt them for your business success.
• Implement specific strategies to free your thinking and gain the competitive edge.
• Stretch your current thinking to find new solutions to complex, fast-breaking situations.
• Unlock the Asian mind to discover the wisdom of the East.