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Brand Risk: Adding Risk Literacy to Brand Management David Abrahams 1. izdevums
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Brand Risk: Adding Risk Literacy to Brand Management
David Abrahams
Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
180 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 25. marts |
| ISBN13 | 9780566087240 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 224 |
| Izmēri | 150 × 220 × 20 mm · 612 g |
| Valoda | Angļu |
