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Cross-media Communications: an Introduction to the Art of Creating Integrated Media Experiences Drew Davidson
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Cross-media Communications: an Introduction to the Art of Creating Integrated Media Experiences
Drew Davidson
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http://www.lulu.com/content/8179270
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 13. janvāris |
| ISBN13 | 9780557285655 |
| Izdevēji | lulu.com |
| Lapas | 294 |
| Izmēri | 190 × 250 × 20 mm · 530 g |
| Valoda | Angļu |
| Ieguldītājs | et al. |
