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The Construction of Preference Sarah Lichtenstein
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The Construction of Preference
Sarah Lichtenstein
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
810 pages, 62 tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 18. septembris |
| ISBN13 | 9780521834285 |
| Izdevēji | Cambridge University Press |
| Lapas | 810 |
| Izmēri | 242 × 166 × 49 mm · 1,41 kg |
| Valoda | Angļu |
| Redaktors | Lichtenstein, Sarah |
| Redaktors | Slovic, Paul |
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