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The Construction of Preference Sarah Lichtenstein
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The Construction of Preference
Sarah Lichtenstein
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
808 pages, 62 tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 28. augusts |
| ISBN13 | 9780521542203 |
| Izdevēji | Cambridge University Press |
| Lapas | 808 |
| Izmēri | 159 × 235 × 41 mm · 1,12 kg |
| Valoda | Angļu |
| Redaktors | Lichtenstein, Sarah |
| Redaktors | Slovic, Paul |
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