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Television and its Viewers: Cultivation Theory and Research James Shanahan
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Television and its Viewers: Cultivation Theory and Research
James Shanahan
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.
284 pages, 50 b/w illus. 10 exercises
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1999. gada 9. septembris |
| ISBN13 | 9780521582964 |
| Izdevēji | Cambridge University Press |
| Lapas | 284 |
| Izmēri | 158 × 236 × 23 mm · 470 g |
| Valoda | Angļu |
