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The Eleventh Commandment: Transforming to "Own" Customers Sandra Vandermerwe
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The Eleventh Commandment: Transforming to "Own" Customers
Sandra Vandermerwe
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.
262 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1996. gada 5. jūnijs |
| ISBN13 | 9780471958239 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 272 |
| Izmēri | 176 × 248 × 25 mm · 624 g |
