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Wiley Pathways Marketing Hiam, Alexander (University of Massachusetts at Amherst)
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Wiley Pathways Marketing
Hiam, Alexander (University of Massachusetts at Amherst)
From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company.
384 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 1. augusts |
| ISBN13 | 9780471790792 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 376 |
| Izmēri | 183 × 229 × 20 mm · 557 g |
| Valoda | Angļu |
