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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Jeff Zabin
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Jeff Zabin
Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology, brand disloyalty and customer scarcity.
272 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 6. februāris |
| ISBN13 | 9780471467618 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 272 |
| Izmēri | 237 × 161 × 22 mm · 458 g |
| Valoda | Angļu |
