Pastāsti draugiem par šo preci:
Under the Radar: Talking to Today's Cynical Consumer - Adweek Magazine Series Jonathan Bond
Under the Radar: Talking to Today's Cynical Consumer - Adweek Magazine Series
Jonathan Bond
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.
256 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 10. novembris |
| ISBN13 | 9780471174691 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 256 |
| Izmēri | 161 × 240 × 24 mm · 512 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim