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Celebrity Sells Hamish Pringle
Celebrity Sells
Hamish Pringle
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
340 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 26. marts |
| ISBN13 | 9780470868508 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 352 |
| Izmēri | 152 × 227 × 25 mm · 526 g |
| Valoda | Angļu |
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