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Brand Manners: How to create the self-confident organisation to live the brand Hamish Pringle
Brand Manners: How to create the self-confident organisation to live the brand
Hamish Pringle
This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.
334 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 31. augusts |
| Oriģinālā izdošanas datums | 2003 |
| ISBN13 | 9780470856109 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 336 |
| Izmēri | 156 × 229 × 21 mm · 494 g |