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Global Account Management: Creating Value Hennessey, H. David (Babson College, Wellesley, MA)
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Global Account Management: Creating Value
Hennessey, H. David (Babson College, Wellesley, MA)
If you buy a new BMW you may be surprised as much by the ownera s manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a yeara s collaboration with Xerox that has radically improved the product and decimated costs.
270 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 24. jūlijs |
| ISBN13 | 9780470848920 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 272 |
| Izmēri | 162 × 232 × 21 mm · 530 g |
| Valoda | Angļu |
