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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models G. Michael Maddock
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Paredzamā piegāde . gada 26. okt. - . gada 9. nov.
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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
G. Michael Maddock
People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively.
218 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 3. maijs |
| ISBN13 | 9780470643594 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 240 |
| Izmēri | 155 × 227 × 22 mm · 362 g |
| Valoda | Angļu |
