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Critical Marketing: Issues in Contemporary Marketing M Tadajewski
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Critical Marketing: Issues in Contemporary Marketing
M Tadajewski
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
414 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 20. marts |
| ISBN13 | 9780470512005 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 416 |
| Izmēri | 177 × 252 × 30 mm · 838 g |
| Redaktors | Brownlie, Douglas |
| Redaktors | Tadajewski, Mark |
