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Marketing Research David A. Aaker 10 Revised edition
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Marketing Research
David A. Aaker
Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text focuses on market intelligence, strategy, theory, and application. It shows the relevance of marketing intelligence, the power of the Internet in marketing research applications, and more.
816 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 1. decembris |
| ISBN13 | 9780470317259 |
| Izdevēji | John Wiley and Sons Ltd |
| Lapas | 816 |
| Izmēri | 212 × 258 × 32 mm · 1,47 kg |
| Valoda | Angļu |
