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Multichannel Marketing: Metrics and Methods for On and Offline Success Akin Arikan
Multichannel Marketing: Metrics and Methods for On and Offline Success
Akin Arikan
Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multichannel marketing programs.
312 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 1. aprīlis |
| ISBN13 | 9780470239599 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 312 |
| Izmēri | 188 × 233 × 17 mm · 444 g |
| Valoda | Angļu |