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Branding Governance: A Participatory Approach to the Brand Building Process Nicholas Ind
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Branding Governance: A Participatory Approach to the Brand Building Process
Nicholas Ind
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
288 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 30. marts |
| ISBN13 | 9780470030752 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 288 |
| Izmēri | 238 × 162 × 28 mm · 612 g |
| Valoda | Angļu |
![Cover for Nicholas Ind · In Good Conscience: Do the Right Thing While Building a Profitable Business (Hardcover Book) [2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/371/9783031093371.jpg?nicholas-ind-2022-in-good-conscience-do-the-right-thing-while-building-a-profitable-business-hardcover-book&class=scaled&v=1690629217)
![Cover for Nicholas Ind · Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover Book) [3 Revised edition] (2007)](https://imusic.b-cdn.net/images/item/original/830/9780749450830.jpg?nicholas-ind-2007-living-the-brand-how-to-transform-every-member-of-your-organization-into-a-brand-champion-hardcover-book&class=scaled&v=1413986326)
