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Strategic Market Relationships: From Strategy to Implementation Donaldson, Bill (The Robert Gordon University, Aberdeen, UK) 2. izdevums
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Strategic Market Relationships: From Strategy to Implementation
Donaldson, Bill (The Robert Gordon University, Aberdeen, UK)
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
288 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 29. maijs |
| ISBN13 | 9780470028803 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 288 |
| Izmēri | 192 × 233 × 18 mm · 542 g |
| Valoda | Angļu |
