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PR!: A Social History Of Spin Stuart Ewen
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PR!: A Social History Of Spin
Stuart Ewen
A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.
496 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1998. gada 23. oktobris |
| ISBN13 | 9780465061792 |
| Izdevēji | Basic Books |
| Lapas | 496 |
| Izmēri | 154 × 227 × 27 mm · 693 g |
| Valoda | Angļu |
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