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How Audiences Decide: a Cognitive Approach to Business Communication Richard Young
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How Audiences Decide: a Cognitive Approach to Business Communication
Richard Young
Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.
416 pages, 20 black & white illustrations, 12 black & white tables, 10 black & white halftones, 20 b
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 20. decembris |
| Oriģinālā izdošanas datums | 2011 |
| ISBN13 | 9780415879002 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 416 |
| Izmēri | 178 × 252 × 23 mm · 716 g |
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