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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods - Routledge Advances in Management and Business Studies Susanne Royer 1. izdevums
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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods - Routledge Advances in Management and Business Studies
Susanne Royer
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
272 pages, 22 Line drawings, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 2. novembris |
| ISBN13 | 9780415652001 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 158 × 230 × 14 mm · 384 g |
| Valoda | Angļu |
