Pastāsti draugiem par šo preci:
Marketing Discourse: A Critical Perspective - Routledge Interpretive Marketing Research Skalen, Per (Stanford University, USA) 1. izdevums
Marketing Discourse: A Critical Perspective - Routledge Interpretive Marketing Research
Skalen, Per (Stanford University, USA)
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
1 Line drawings, black and white; 1 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 15. maijs |
| ISBN13 | 9780415541671 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 208 |
| Izmēri | 150 × 220 × 10 mm · 380 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim