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Advanced Theory and Practice in Sport Marketing Eric C. Schwarz 2 Revised edition
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Advanced Theory and Practice in Sport Marketing
Eric C. Schwarz
This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management.
432 pages, 18 black & white tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 16. augusts |
| ISBN13 | 9780415518482 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 432 |
| Izmēri | 174 × 245 × 25 mm · 771 g |
