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Brand Management: Research, Theory and Practice Tilde Heding
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Brand Management: Research, Theory and Practice
Tilde Heding
Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature, this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.
288 pages, 98 black & white illustrations, 17 black & white tables, 81 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 22. decembris |
| ISBN13 | 9780415443272 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 288 |
| Izmēri | 162 × 232 × 17 mm · 442 g |
| Valoda | Angļu |
