Pastāsti draugiem par šo preci:
Persuasion in Advertising John O'Shaugnessy 1. izdevums
Persuasion in Advertising
John O'Shaugnessy
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
232 pages, 8 line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 20. novembris |
| ISBN13 | 9780415322249 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 232 |
| Izmēri | 156 × 231 × 16 mm · 370 g |
| Valoda | Angļu |