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Persuasion in Advertising John O'Shaugnessy 1. izdevums
Persuasion in Advertising
John O'Shaugnessy
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
232 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 20. novembris |
| ISBN13 | 9780415322232 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 232 |
| Izmēri | 150 × 220 × 20 mm · 544 g |
| Valoda | Angļu |