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Intercultural Marketing: Theory and Practice Ivana Beveridge 1. izdevums
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Intercultural Marketing: Theory and Practice
Ivana Beveridge
With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.
232 pages, 4 Line drawings, black and white; 19 Halftones, black and white; 2 Tables, black and whit
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 18. novembris |
| ISBN13 | 9780367902544 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 230 |
| Izmēri | 228 × 153 × 18 mm · 362 g |
| Valoda | Angļu |
