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Digitalizing Consumption: How devices shape consumer culture - Routledge Interpretive Marketing Research Franck Cochoy-Niklas Soerum-Magdalena Mcintyre-Joh 1. izdevums
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Digitalizing Consumption: How devices shape consumer culture - Routledge Interpretive Marketing Research
Franck Cochoy-Niklas Soerum-Magdalena Mcintyre-Joh
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital
254 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 12. decembris |
| ISBN13 | 9780367875497 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 254 |
| Izmēri | 234 × 155 × 18 mm · 432 g |
| Valoda | Angļu |
| Redaktors | Cochoy, Franck (University of Toulouse, France) |
| Redaktors | Hagberg, Johan (University of Gothenburg, Sweden) |
| Redaktors | McIntyre, Magdalena (University of Gothenburg, Sweden) |
| Redaktors | Sorum, Niklas (University of Gothenburg, Sweden) |
