Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management - David Millan Planelles - Grāmatas - Taylor & Francis Ltd - 9780367858377 - 2021. gada 23. novembris
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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.


256 pages, 19 Line drawings, black and white; 12 Tables, black and white; 19 Illustrations, black an

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2021. gada 23. novembris
ISBN13 9780367858377
Izdevēji Taylor & Francis Ltd
Lapas 248
Izmēri 234 × 156 × 24 mm   ·   410 g
Valoda Angļu  

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