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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management David Millan Planelles 1. izdevums
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management
David Millan Planelles
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
256 pages, 19 Line drawings, black and white; 12 Tables, black and white; 19 Illustrations, black an
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 23. novembris |
| ISBN13 | 9780367858346 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 248 |
| Izmēri | 150 × 220 × 20 mm · 500 g |
| Valoda | Angļu |
