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Relationship Marketing in the Digital Age - Routledge Studies in Marketing Robert Palmatier 1. izdevums
Relationship Marketing in the Digital Age - Routledge Studies in Marketing
Robert Palmatier
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.
244 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 31. marts |
| ISBN13 | 9780367786922 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 264 |
| Izmēri | 228 × 151 × 22 mm · 390 g |
| Valoda | Angļu |