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Charity Marketing: Contemporary Issues, Research and Practice - Routledge Studies in Marketing Fran Hyde-Sarah-Louise Mitchell
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Charity Marketing: Contemporary Issues, Research and Practice - Routledge Studies in Marketing
Fran Hyde-Sarah-Louise Mitchell
This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.
248 pages, 9 Line drawings, black and white; 1 Halftones, black and white; 10 Tables, black and whit
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 20. decembris |
| ISBN13 | 9780367652029 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 220 |
| Izmēri | 241 × 160 × 21 mm · 490 g |
| Valoda | Angļu |
| Redaktors | Hyde, Fran (University of Suffolk, UK) |
| Redaktors | Mitchell, Sarah-Louise (Oxford Brookes University, UK) |
