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Contemporary Issues in Digital Marketing Outi Niininen
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Contemporary Issues in Digital Marketing
Outi Niininen
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
224 pages, 14 Line drawings, black and white; 12 Tables, black and white; 14 Illustrations, black an
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. novembris |
| ISBN13 | 9780367555351 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 188 |
| Izmēri | 245 × 174 × 20 mm · 366 g |
| Valoda | Angļu |
| Redaktors | Niininen, Outi (Jyvaskyla University School of Business and Economics, Mattilanniemi, Finland) |
