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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing
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Building Corporate Identity, Image and Reputation in the Digital Era - Routledge Studies in Marketing
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
554 pages, 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and whi
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 9. janvāris |
| ISBN13 | 9780367531249 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 554 |
| Izmēri | 150 × 220 × 10 mm · 1,06 kg |
| Valoda | Angļu |
| Redaktors | Dennis, Charles (Middlesex Business School, UK) |
| Redaktors | Foroudi, Pantea (Middlesex University London, UK) |
| Redaktors | Melewar, T C (Middlesex University London, UK) |
