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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies 1. izdevums
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Paredzamā piegāde . gada 26. okt. - . gada 9. nov.
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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.
176 pages, 7 Line drawings, black and white; 6 Tables, black and white; 9 Illustrations, black and w
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 8. oktobris |
| ISBN13 | 9780367443641 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 176 |
| Izmēri | 150 × 220 × 20 mm · 520 g |
| Valoda | Angļu |
| Redaktors | Mas-Manchon, Lluis |
