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Media Economy Alan B. Albarran
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Media Economy
Alan B. Albarran
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives 1 Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society global, national, household, and individual 2 Looking at the key forces technology, globalization, regulation, and social aspects constantly evolving and
Norvēģu
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 2. februāris |
| ISBN13 | 9780367241605 |
| Izdevēji | TAYLOR & FRANCIS |
| Izmēri | 150 × 220 × 10 mm · 250 g (Svars (aptuveni)) |
