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Branding@thedigitalage H. Meyers
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Branding@thedigitalage
H. Meyers
The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world.
192 pages, portraits
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 14. septembris |
| ISBN13 | 9780333947692 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 184 |
| Izmēri | 140 × 216 × 14 mm · 498 g |
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