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Consumer Behaviour in Asia - International Marketing Hellmut Schutte
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Consumer Behaviour in Asia - International Marketing
Hellmut Schutte
Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
288 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 5. novembris |
| ISBN13 | 9780333736258 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 275 |
| Izmēri | 155 × 235 × 21 mm · 580 g |
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