Pastāsti draugiem par šo preci:
Market Segmentation: How to Do it How to Profit from it McDonald, Malcolm (Cranfield University, Bedford) 2. izdevums
Market Segmentation: How to Do it How to Profit from it
McDonald, Malcolm (Cranfield University, Bedford)
Effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. This book provides step-by-step guidance through the terrain of market segmentation.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1998. gada 29. maijs |
| ISBN13 | 9780333733691 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 376 |
| Izmēri | 156 × 234 × 24 mm · 660 g |
| Valoda | Angļu |