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Building Brands Directly: Creating Business Value from Customer Relationships Stewart Pearson
Building Brands Directly: Creating Business Value from Customer Relationships
Stewart Pearson
How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.
446 pages, figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1996. gada 4. februāris |
| ISBN13 | 9780333639078 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 431 |
| Izmēri | 140 × 216 × 28 mm · 712 g |