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Brand Gap, The: Revised Edition Marty Neumeier 2. izdevums
Brand Gap, The: Revised Edition
Marty Neumeier
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
208 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 1. septembris |
| ISBN13 | 9780321348104 |
| Izdevēji | Pearson Education (US) |
| Lapas | 208 |
| Izmēri | 203 × 135 × 22 mm · 246 g |
| Valoda | Angļu |