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Changing the Conversation: Messages for Improving Public Understanding of Engineering - Science Communication National Academy of Engineering
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Changing the Conversation: Messages for Improving Public Understanding of Engineering - Science Communication
National Academy of Engineering
Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.
164 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 10. jūnijs |
| ISBN13 | 9780309119344 |
| Izdevēji | National Academies Press |
| Lapas | 164 |
| Izmēri | 152 × 229 × 25 mm · 301 g |
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