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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish Mary Moffitt
Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
Mary Moffitt
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns.
224 pages, references
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1999. gada 30. janvāris |
| ISBN13 | 9780275955922 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 224 |
| Izmēri | 242 × 166 × 15 mm · 517 g |
| Valoda | Angļu |