High-Tech Campaigns: Computer Technology in Political Communication - Gary W. Selnow - Grāmatas - ABC-CLIO - 9780275941505 - 1993. gada 23. novembris

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Gary W. Selnow
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High-Tech Campaigns: Computer Technology in Political Communication

Gary W. Selnow

The author discusses targeted communication, and how computers can help communicators understand their audiences in order to devise messages with individual appeal. Against this theoretical background, he looks at public surveying techniques and the effects of these technologies on American voters.

240 pages, figures, tables, appendices, bibliography, index

Mediji	Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku)
Izlaists	1993. gada 23. novembris
ISBN13	9780275941505
Izdevēji	ABC-CLIO
Lapas	240
Izmēri	150 × 220 × 20 mm · 589 g

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