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Lifestyle Market Segmentation Ronald D. Michman
Lifestyle Market Segmentation
Ronald D. Michman
With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.
238 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1991. gada 30. aprīlis |
| ISBN13 | 9780275931599 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 232 |
| Izmēri | 163 × 234 × 31 mm · 521 g |
| Valoda | Angļu |