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Strategic Brand Managem.NA
K.L. Keller
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
600 pages, col. Illustrations, ports. (chiefly col.)
| Mediji | Grāmatas Book |
| Izlaists | 2012. gada 1. oktobris |
| ISBN13 | 9780273779414 |
| Izdevēji | Pearson Education Limited |
| Lapas | 592 |
| Izmēri | 220 × 280 × 20 mm · 1,18 kg |
